Keller Williams Southern Arizona

Culture: The KW Difference

Here at Keller Williams Southern Arizona, we believe that the company we keep contributes to our lives in several ways. We also believe our culture provides good guidelines for how we are to work, act, and live. WI4C2TES is the Keller William belief system. This is the system that provides all the guidance we need to learn about our culture. It tells us how we should treat each other, and how we should be conducting our business.


You must be asking yourself, what is WI4C2TES? This is an acronym with ten specific principles. These principles address topics relating to how we work together. Specifically, the ten principles are:

Our Beliefs: WI4C2TES

We ascribe to the Keller Williams belief system. It is consistent, fair, focused on the customer, and orients us toward success. Every one of these ten principles have specific guiding statements. As a result, these statements provide the clarity we need for our business approach. They also ensure consistency in our applications:

Our Beliefs in Our Culture

  • Win-Win: or no deal
  • Integrity: do the right thing
  • Customers: always come first
  • Commitment: in all things
  • Communication: seek first to understand
  • Creativity: ideas before results
  • Teamwork: together everyone achieves more
  • Trust: starts with honesty
  • Equity: opportunities for all
  • Success: results through people

Mission, Vision, and Values: Keller Williams Southern Arizona Culture

The team at Keller Williams Southern Arizona fully supports the Mission, Vision, and Values of Keller Williams. You will see we live these concepts and values in our daily lives. Additionally, these concepts are not something we take on just at work. Instead, they become a part of who we are and what we bring to our lives in everything we do. Please be sure to note our Values, including the first word in that statement: God. In the Keller Williams culture, our company truly believes God comes first in our lives. This is why God is the first word in our Values.

Real estate agents at KWSA discussing the brokerage's culture

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our Vision

To be the real estate company of choice for agents and their customers.

Our Values

God, Family, then Business.

The KW Culture let agents express themselves freely. Several agents talking about their office's best points in culture issues.

Perspective, Culture, and You

The Keller Williams Perspective is a model for Keller Williams Southern Arizona. Beginning with our commitment to implementing KW’s leading-edge technology for our agents, everything we focus on helps our agents achieve success.


Our training and consulting supports agents becoming successful and profitable right from the start. Our administrative team provides superior service to our agents and their clients. As a result, Keller Williams Southern Arizona is the brokerage that both buyers and sellers prefer to work with.

Our Perspective, Our Culture

Keller Williams Southern Arizona is a technology company that provides a superior real estate platform that our agents’ buyers and sellers prefer. At Keller Williams, we think like top producers while acting like consultants and trainers. We maintain a consistent focus on excellent service, high productivity, and increasing profitability. You can easily see how our culture both is driven by and supports our mission, vision, and values.

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