KWSA Coaching Program
Build a High-Producing Real Estate Business & Earn Your First Commission in 60 to 90 Days
The Keller Williams Southern Arizona (KWSA) Coaching Program gives you the proven systems, powerful lead generation programs, and expert 1-on-1 accountability you need to build a predictable, scalable business. Get all the leverage and support of a top-producing team—while retaining 100% ownership and control of your brand.
What You Achieve in the Program
Faster Speed to Income: Designed specifically to take newly licensed agents from zero to their first closed commission check within 60 to 90 days.
Consistent Deal Flow: Stop wondering where your next client is coming from using our built-in lead generation programs.
Full Business Ownership: Enjoy a collaborative network and team-level support without sacrificing your independence or splitting long-term equity.
Unshakeable Confidence: Daily access to brokers, coaches, and market center leadership so you never have to navigate a transaction alone.
1. Ready-to-Convert Lead Streams
Building a pipeline takes time, so we provide immediate lead access to keep your business moving:
Internet Leads: High-intent online buyer and seller inquiries.
Geographic Prospecting Data: Targeted neighborhood intelligence for precise marketing.
Agent-to-Agent Referrals: Inbound and outbound network pipelines.
2. High-Impact Training & Roadmap
The KWSA Coaching Program proven tools and systems are designed to help agents conduct the most important income-producing activities. This lets agents build a robust sales pipeline of consistent closings.
Focus exclusively on the income-producing activities that drive revenue:
30-60-90 Day Success Roadmap: A step-by-step checklist tailored for immediate execution.
Real Estate Essentials Online Portal: On-demand access to foundational training, customizable templates, and marketing tools.
Daily Power Ups & Workshops: Practical, skill-building sessions designed around real-time market shifts.
3. Dedicated 1-on-1 Coaching & Accountability
Your dedicated coach helps you convert goals into a daily action plan:
- Initial 1-on-1 Business Consultation: Define your income targets and craft a personalized growth strategy.
- Ongoing 1-on-1 & Group Coaching: Regular check-ins to review metrics, solve roadblocks, and keep your momentum high.
- Strategic Guidance: Unfiltered feedback, objective goal-tracking, and complete confidentiality.
4. Daily Operational Leverage
You have support all along the way from our team. This helps you keep moving forward with efficiency and increases your confidence!
- Daily Q&A Calls (4:30 PM – 5:00 PM): Get real-time answers to contract or client questions before your day ends.
- Live Broker Hour: Direct access to broker expertise for complex legal and transactional scenarios.
- Exclusive Facebook Group: Connect with top producers and opportunities for open houses, other lead generation opotions.
- Market Center Leadership Support: An entire team dedicated to supporting your operational needs.
Coaching Program Commission Structure
We believe in full transparency so you can accurately plan your financial growth.
- Split: 80/20; After Cap and Royalty, Agents Receive 100% Commission
- Coaching fee: 10%
- Annual Cap: $15,000
- KWRI Royalty Fee: 6% Royalty split for a cap of $3,000
- Transaction Fee: $150, E&O: $65
- Initial Startup: $270
- Monthly Technology Fee: $85
Capping
When you have reached your cap on commissions, and have also paid the royalty fee–then you keep 100% of your commissions. We call this capping.
Opportunities on Teams
You also have the opportunity to interview with a number of Keller Williams Southern Arizona teams. Many of these teams often have exciting opportunities you may find appealing. Use our Top 7 Best Questions to Ask a Team list below. This will help you if you want to interview with a team:
Top 7 Best Questions to Ask a Team
- Do you offer training and coaching programs?
- What type of administrative leverage do you offer?
- Do you offer leads? If yes, what type of leads and how many?
- Would you share the team commission splits?
- What expectations would the team have of me?
- How does my role fit in with the team?
- Who is the person I should go to for any questions I may have?
Expectations for Coaching Program Members
To reach your financial targets within 60 to 90 days, we hold our agents to a clear standard of action:
Attend Mandatory Orientation: Fridays, 9:00 AM – 12:00 PM at the Market Center.
Execute the 30/60/90 Day Checklist: Complete your core roadmap items consistently.
Complete Essentials Online Training: Master contract creation, client management, and marketing tools.
Engage Daily: Attend the Daily Power Up (8:30 AM – 8:45 AM) and daily Coaching Calls to maintain momentum.
Review Communications: Check emails daily and utilize the shared “Agent Resources” Google Drive folder for time-saving materials.
Coaching Program Training Calendar
We have created a calendar to help you keep track of all the Coaching Program activities and events. This calendar is your place to see what is coming up and determine which classes and events you want to attend. The following events and much more are included on the calendar:
- Daily Power Up: 8:30AM to 8:45AM
- Daily Q&A: 4:30PM to 5PM
- Group Coaching Tuesdays: 1PM to 2PM
What is the Coach’s Role in the Coaching Program?
The Coach’s role in the Coaching Program always focuses on these three pillars:
- Coaching
- Training
- Accountability
Specifically, you can expect that your Coach will:
- Set clear expectations for you
- Provide coaching, training, and accountability
- Ask thought-provoking questions designed to help you self-discover your own decisions.
- Always listen without judgment
- Provide honest feedback (even when it hurts)
- Maintain complete confidentiality
- Give you the power to achieve your goals through accountability
